Experiences and learnings from our third Crowdfunding Campaign.
There’s a ton of articles on Crowdfunding out there: the dos and don’ts, the different platforms, success stories… but there’s very little on the work and emotional toll on the creator side. So here’s our take on that so that it may:
1) Help us – and other creators – better manage the emotional barrage that is a crowdfunding campaign.
2) Help our own community get to know a team that, for all its rights & wrongs, gave their all to bring this to life.
The 30 days prior to the campaign are lethal: palpable anxiety is layered over more work than you can cram in every waking hour. To top that off, what little down time you get often winds up being consumed by the campaign anyways. In our case, projecting potential campaign scenarios (which is mostly guesswork at this stage) was the go-to way to pass the time. This wandering of the mind usually ends up in one of two places:
1) The Home Run: What if we blow this thing out of the water?