July 27, 2020

#4 Napkin doodles

It all starts with a very basic drawing – we’re talking napkin level – that outlines a user’s experience…any experience.
(continue reading…)

July 17, 2020

#3 White Blank Page

Creating a new product for a new market to solve new problems – it doesn’t get better than that.
(continue reading…)

July 10, 2020

#2 The new rulebook

Planning ahead in any startup, on normal circumstances is…tricky. Nothing like a global pandemic to mix it up though – that’s been our 2020 so far.
(continue reading…)

June 30, 2020

#1 When COVID came knocking

We are an American startup founded by Argentines with European, American & Latin-American investors – that designs in Patagonia, manufactures in Asia and operates in the US & Europe.
(continue reading…)