STORIES

September 8, 2020

#6 The cave

It took a great deal of restraint to keep our pencils up for so long, but it was worth it, we needed to properly understand the usual trifecta (continue reading…)

August 24, 2020

#5 Light it up

At this point, we knew urban commuters’ go-to excuse for not wearing a helmet is usually style: ‘it doesn’t look good on me’, ‘I look dorky wearing it’. So the first fundamental point to create this helmet was quite clear from the get-go: style.
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July 27, 2020

#4 Napkin doodles

It all starts with a very basic drawing – we’re talking napkin level – that outlines a user’s experience…any experience.
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July 17, 2020

#3 White Blank Page

Creating a new product for a new market to solve new problems – it doesn’t get better than that.
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July 10, 2020

#2 The new rulebook

Planning ahead in any startup, on normal circumstances is…tricky. Nothing like a global pandemic to mix it up though – that’s been our 2020 so far.
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June 30, 2020

#1 When COVID came knocking

We are an American startup founded by Argentines with European, American & Latin-American investors – that designs in Patagonia, manufactures in Asia and operates in the US & Europe.
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